How Fishbites Work: The Science Behind Fishbites® Fishing Bait

Fishbites aren’t just another synthetic fishing bait. They’re engineered fish attractants designed to create a powerful underwater scent trail that triggers natural feeding responses in fish. Let’s break down how Fishbites work and why they’re trusted by anglers worldwide.

The Origins of Fishbites®: Science Born on the Water

The story of Fishbites begins in New Smyrna Beach, Florida, back in the 1940s. A young Bill Carr noticed something remarkable after cutting his foot while harvesting oysters, small marine creatures immediately rushed toward the wound, drawn by chemical signals in the water.

That moment stayed with him.

By the 1970s, Dr. Bill Carr was a University of Florida professor and one of the world’s leading experts on fish feeding behavior. Over the next 30+ years, his research uncovered how fish truly locate and identify food...not by “smell” as humans understand it, but through water-soluble chemical feeding stimulants.

Why Traditional Fishing Baits Fail

One of Dr. Carr’s most important discoveries shattered a long-held fishing myth:

👉 What smells strong to humans doesn’t necessarily attract fish.

Many traditional fishing baits rely on airborne odors, but fish detect scent differently underwater. If a substance doesn’t dissolve properly in water, it won’t trigger a feeding response.

This led Dr. Carr to focus on replicating natural, feeding chemicals (the same compounds released by real prey), resulting in a new generation of effective fish-attractant bait.

Controlled Scent Release: Why Fishbites Attract More Fish

Fishbites® are engineered with a controlled scent release system, meaning:

• The bait continuously releases fish-attracting compounds

• The scent trail lasts longer than natural bait

• Fish can track the bait more easily in moving water

This makes Fishbites an ideal saltwater fishing bait, especially in surf fishing, pier fishing, and high-current conditions. It's also incredibly effective across all inshore waters and offshore, where pesky bait stealers are notorious for taking traditional baits off the hook quickly.

Flavor Matters: Why Fish Hold Onto Fishbites Longer

Attracting fish is only half the battle.

Fish may investigate a scent, but if the bait tastes wrong, they’ll spit it out instantly. Fishbites solve this by combining scent AND flavor, creating a bait that fish actually want to eat.

This is why anglers experience:

• Harder strikes

• Longer hook-up times

• Fewer missed fish

Simply put, Fishbites stay on the hook and in the fish’s mouth longer than traditional bait.

Science That Helps You Catch More Fish

Fishbites® aren’t magic. They’re science-driven fishing bait built on decades of research.

Fishbites combine:

• Controlled scent release

• Natural fish feeding chemistry

• Durable, long-lasting synthetic bait materials

The result? A long-lasting fishing bait that works when other baits wash away, fall apart, or stop producing scent.

Fish smarter. Fish longer. Fish with Fishbites®.

🎥 Watch the science in action:

https://youtu.be/VfGoYOVq8tU?si=LGnkOeUzs_Y_sTSA

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