Fishbites® and Rapala Announce Strategic Partnership to Expand Distribution in South America

‍Fishbites partners with fishing industry powerhouse Rapala to increase distribution in Chile

St. Augustine, Fla. – September 9, 2025 – Fishbites, the industry leader in artificial scented baits for 25 years, announces a new strategic partnership with Rapala, one of the most trusted global brands in fishing tackle. This collaboration will expand the availability of Fishbites products throughout Chile, making them more accessible to anglers across this region of South America.

Through Rapala’s wide-ranging distribution network and regional expertise, Fishbites will be able to reach new markets and continue to grow its presence in one of the fastest-growing fishing communities around the world. The partnership will focus on increasing availability at retail stores, expanding product awareness, and supporting local anglers with a reliable, effective bait solution.

“South America is a vital and growing market for sportfishing, and we’re thrilled to team up with Rapala to deliver Fishbites products to more anglers in the region,” said Terry Dillinger, CEO & President of Fishbites. “Rapala’s strong reputation and distribution infrastructure will help us scale our reach while staying true toour commitment to innovation and quality.”

Rapala echoed the excitement about the collaboration. “Our mission has always been to provide anglers with the best fishing experiences possible,” said Francisco Ruiz-Ogarrio, GM of Rapala VMC Latin America. “By adding Fishbites to our portfolio in Chile, we’re ensuring that anglers here have access to one of the most effective bait solutions on the market.”

To learn more about Fishbites, view or download our catalog here. For information on becoming a distributor or wholesaler in your country, e-mail info@fishbites.com.

‍